The World’s Most Oblivious Hedge Fund

Founded by a group of college students with too much time and money on their hands, Lumina Investments LLC embraces an investing philosophy focused on how “macro-events” drive global markets. Hmm… Kevin Roose made the discovery them:

The post was a send-up of how self-serious the students had made themselves appear on their website (“macro event-driven investing”) and in their résumés (“Mahoney, the firm’s specialist in global securities and derivative structures … ”). After posting it, I felt a little bad, having just ruined the dreams of a couple of kids who, I imagined, just wanted to do something productive with their bar mitzvah money.

And when Roose asked the firm’s principal managing partner Elliot Carol about some of the legal murkiness of their webpage, Carol offered this:

We have a very unique niche. These markets, they’ve never been witnessed before. And because of our experience, we started observing these markets so young. Age serves a very strong, uh, what’s the word … a very strong, uh, source of credibility. And I think these markets … I’m sorry — I’m completely blanking. I think our age is very much considered, but it’s simply … uh, I’m sorry, I’m completely blanking right now. Is it okay if I give you back to Zach?

We’re not playing around here. This is a serious hedge fund, doing serious and big things. This isn’t a joke.

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